BUSINESS SUMMARY
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.
The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing.
RESPONSIBILITIES
The ABS-CBN YouTube / Facebook Team seeks a digital video strategist seeks to coordinate and enhance the ABS-CBN-owned YouTube / Facebook channels. Reporting to the YouTube / Facebook Strategy and Monetization Head, the successful candidate will oversee the ABS-CBN-owned YouTube / Facebook channels as a revenue-generating platform. In addition, he or she has proficiency in the use of CMS, copyright, claims, and analytics.
- Channel Optimization
- Implement audience development strategies on ABS-CBN-owned YouTube / Facebook channels
- Optimize content for maximum visibility and ranking across the YouTube / Facebook platform
- Creation of channel art, channel icon, thumbnails, end screens, and artcards
- Write accurate, concise and clear video titles, video descriptions, ang tags
- Regularly update the channel frontdoor to promote fresh and relevant content
- Transcode videos into their correct format
- Monetization
- Maximize the revenue potential of each video uploaded in the platform
- Scale and optimize the monetization of ABS-CBN’s assets with a deep understanding of digital rights, advanced analytics, and complex claiming scenarios
- Assess channel and monetization performance leveraging knowledge of the YouTube / Facebook ecosystem and platform strategies
- Digital Rights
- Ensure that the audio and video presented in the content do not contain third-party materials
- Distinguish complex territorial rights and multi-party ownership issues
- Analysis
- Analyze and interpret performance of videos and channels on a regular basis
- Generates reports needed by business units and content owners
REQUIREMENTS
- College Graduate
- 2-3 years of work experience
- Has excellent writing skills; Social media writing experience is a plus
- Experience in video editing and Adobe Photoshop required
- Knowledgeable in Microsoft Office
- Experience in YouTube channel operations is a plus
Preference will be given to candidates who APPLY ONLINE.